Skip to main content

How can we see evidence of Toffler's three wave theory in contemporary society?

Alvin Toffler's theory is based on his book, The Third Wave, which he published in 1980 with the intention of making it part of a trilogy.


He posits that the First Wave was the agrarian society that prevailed after hunter-gatherer cultures. This society flourished until the Industrial Revolution in the mid-eighteenth century. At that time, the Second Wave began: the Industrial Age. According to Toffler, key aspects of this Second Wave were the creation of the nuclear family, corporate structure, and a factory-type educational system. The Third Wave, according to Toffler, is the post-industrial age. This wave is characterized by a new emphasis on information technology. When Toffler published the book, computers were coming into practical, everyday use.


Historically, Toffler's ideas are sensible. The Neolithic Revolution, which occurred around 3,000 BCE (or BC, depending on your preferred mode of demarcation), began in the Fertile Crescent -- the region that is now Iraq, Syria, Jordan, Egypt, and several other Middle Eastern nations, but then was mostly comprised of Mesopotamia. Technologies in irrigation began here, allowing for crops to flourish. Hunter-gatherer groups had been nomadic. However, the construction of farms allowed for people to settle and form villages and, ultimately, societies.


Within these societies, nuclear families were constructed. In this regard, I would disagree with Toffler's claim that the nuclear family developed in the Industrial Age. More prosperous families developed an interest in maintaining property among those who shared bloodlines. Marriage facilitated proper inheritance. One also began to see the development of more fixed gender roles a bit later in Akkadian societies.


Toffler is certainly right in stating that corporate culture began in the Industrial Age. Arguably, so did globalism. In 1793, the cotton gin was invented by Eli Whitney. A decade later, the United States made the Louisiana Purchase, annexing territory that was ideal for the cultivation of cotton. Demand for textiles was very high in both New England and Great Britain. Textile mills in both places depended on Southern cotton. 


The Industrial Age, which we began to call "manufacturing" after World War II, flourished until the mid-twentieth century. However, by the 1980s, many manufacturing jobs had disappeared from both the United States and Great Britain. Though it is important to note that manufacturing remains strong in some Western nations, such as Germany, Toffler, an American writer, probably had the United States foremost in his mind in his analysis of Western societies.


Our contemporary age is still transitioning from the Second Wave to the Third Wave, just as those who lived during the Industrial Revolution were struggling to transition from the First Wave to the Second Wave.


The concern, generally, is over jobs and the fear of being replaced by machinery and automated systems. Though capitalist systems thrive on innovation and progress, these features also inevitably leave behind those who cannot keep up with progress. Certain regions that once relied on manufacturing, and became wealthy as a result of it -- think of Detroit or Flint, Michigan during the postwar period -- have since fallen into depression, while cities that were built or transformed within the Information Age (e.g., Silicon Valley, Seattle, San Francisco) are very wealthy. 


Toffler also predicted other technological advances in the Third Wave that are now commonplace, including cable television, cloning, and mobile communication. 

Comments

Popular posts from this blog

Is there a word/phrase for "unperformant"?

As a software engineer, I need to sometimes describe a piece of code as something that lacks performance or was not written with performance in mind. Example: This kind of coding style leads to unmaintainable and unperformant code. Based on my Google searches, this isn't a real word. What is the correct way to describe this? EDIT My usage of "performance" here is in regard to speed and efficiency. For example, the better the performance of code the faster the application runs. My question and example target the negative definition, which is in reference to preventing inefficient coding practices. Answer This kind of coding style leads to unmaintainable and unperformant code. In my opinion, reads more easily as: This coding style leads to unmaintainable and poorly performing code. The key to well-written documentation and reports lies in ease of understanding. Adding poorly understood words such as performant decreases that ease. In addressing the use of such a poorly ...

A man has a garden measuring 84 meters by 56 meters. He divides it into the minimum number of square plots. What is the length of the square plots?

We wish to divide this man's garden into the minimum number of square plots possible. A square has all four sides with the same length.Our garden is a rectangle, so the answer is clearly not 1 square plot. If we choose the wrong length for our squares, we may end up with missing holes or we may not be able to fit our squares inside the garden. So we have 84 meters in one direction and 56 meters in the other direction. When we start dividing the garden in square plots, we are "filling" those lengths in their respective directions. At each direction, there must be an integer number of squares (otherwise, we get holes or we leave the garden), so that all the square plots fill up the garden nicely. Thus, our job here is to find the greatest common divisor of 84 and 56. For this, we prime factor both of them: `56 = 2*2*2*7` `84 = 2*2*3*7` We can see that the prime factors and multiplicities in common are `2*2*7 = 28` . This is the desired length of the square plots. If you wi...

What warning does Chuchundra issue to Rikki?

Chuchundra, the sniveling, fearful muskrat who creeps around walls because he is too terrified to go into the center of a room, meets Rikki in the middle of the night. He insults Rikki by begging him not to kill him. He then insults him by suggesting that Nag might mistake Chuchundra for Rikki. He says, "Those who kill snakes get killed by snakes."  He issues this warning to Rikki not to help keep Rikki safe but as a way of explaining why Rikki's presence gives him, Chuchundra, more reason to fear.  Chuchundra starts to tell Rikki what Chua the rat told him--but breaks it off when he realizes he might be overheard by Nag. He says, "Nag is everywhere, Rikki-Tikki." Rikki threatens to bite Chuchundra to get him to talk. Even then, Chuchundra won't overtly reveal any information. But he does say, "Can't you hear, Rikki-Tikki?" This is enough of a clue for the clever mongoose. He listens carefully and can just make out the "faintest scratch-s...