Skip to main content

What does a SWOT analysis involve? Develop a SWOT analysis for a travel agency in your community.

A SWOT analysis is a business tool designed to aid in the decision making process by forcing an analysis of four critical areas; Strengths, Weakness, Opportunity and Threats.  It can help a business engage in niche placement, evaluation of current models and decision making process for investments.


Strengths.  Evaluating business strengths is the first component.  Typically, strengths and weaknesses are considered internal operation factors.  The organization has a tremendous amount of control of them.


  • What does the business do well? 

  • How is it unique? 

  • What plans do you have to mitigate problems?

Weakness.  Weakness is the opposite of the company's strengths.  These first two categories play off each other to reveal additional strengths or weaknesses.


  • What could the company improve?

  • What does the organization not do well?

  • What has caused problems in the past?

Opportunity.  It can be tempting to over-inflate this category with hopes versus realistic goals.  It is important to remember to only include those opportunities which the business can compete.


  • What are trends which play to your strengths?

  • How can laws/ordinances be changed to meet business objectives?

  • What advertising events are open for promotion?

Threats.  Just as weakness is the antithesis of strengths, threats are the opposite of opportunities.  This category needs to include internal and external evaluations.


  • How does your business fare compared to competitors?

  • Are there cash flow problems?

  • What social causes are opposed to your business model?


Purposed SWOT for ABC Travel Incorporated.


Strengths.


  1. Connections with over 100 airlines, hotels, cab companies and cruise lines.

  2. The only travel agency in the local area.

  3. Low overhead.

Weakness


  1. Travel service requires disposable income.

  2. Uncontrollable events such as weather limits ability to influence customer satisfaction.

  3. Customers usually limited to one or two services per year.

Opportunity


  1. Cruise lines are offering discounts due to recent bad press.

  2. Local radio station has offered travel related show to educate consumers.

  3. Lower gas prices encourage travel.

Threats


  1. Terror incidents discourage international travel.

  2. Free internet sites are becoming increasingly popular.

  3. Travel documents are becoming harder to obtain and take longer to receive.

Comments

Post a Comment

Popular posts from this blog

Is there a word/phrase for "unperformant"?

As a software engineer, I need to sometimes describe a piece of code as something that lacks performance or was not written with performance in mind. Example: This kind of coding style leads to unmaintainable and unperformant code. Based on my Google searches, this isn't a real word. What is the correct way to describe this? EDIT My usage of "performance" here is in regard to speed and efficiency. For example, the better the performance of code the faster the application runs. My question and example target the negative definition, which is in reference to preventing inefficient coding practices. Answer This kind of coding style leads to unmaintainable and unperformant code. In my opinion, reads more easily as: This coding style leads to unmaintainable and poorly performing code. The key to well-written documentation and reports lies in ease of understanding. Adding poorly understood words such as performant decreases that ease. In addressing the use of such a poorly ...
Post a Comment
Read more

A man has a garden measuring 84 meters by 56 meters. He divides it into the minimum number of square plots. What is the length of the square plots?

We wish to divide this man's garden into the minimum number of square plots possible. A square has all four sides with the same length.Our garden is a rectangle, so the answer is clearly not 1 square plot. If we choose the wrong length for our squares, we may end up with missing holes or we may not be able to fit our squares inside the garden. So we have 84 meters in one direction and 56 meters in the other direction. When we start dividing the garden in square plots, we are "filling" those lengths in their respective directions. At each direction, there must be an integer number of squares (otherwise, we get holes or we leave the garden), so that all the square plots fill up the garden nicely. Thus, our job here is to find the greatest common divisor of 84 and 56. For this, we prime factor both of them: `56 = 2*2*2*7` `84 = 2*2*3*7` We can see that the prime factors and multiplicities in common are `2*2*7 = 28` . This is the desired length of the square plots. If you wi...
Post a Comment
Read more

What warning does Chuchundra issue to Rikki?

Chuchundra, the sniveling, fearful muskrat who creeps around walls because he is too terrified to go into the center of a room, meets Rikki in the middle of the night. He insults Rikki by begging him not to kill him. He then insults him by suggesting that Nag might mistake Chuchundra for Rikki. He says, "Those who kill snakes get killed by snakes."  He issues this warning to Rikki not to help keep Rikki safe but as a way of explaining why Rikki's presence gives him, Chuchundra, more reason to fear.  Chuchundra starts to tell Rikki what Chua the rat told him--but breaks it off when he realizes he might be overheard by Nag. He says, "Nag is everywhere, Rikki-Tikki." Rikki threatens to bite Chuchundra to get him to talk. Even then, Chuchundra won't overtly reveal any information. But he does say, "Can't you hear, Rikki-Tikki?" This is enough of a clue for the clever mongoose. He listens carefully and can just make out the "faintest scratch-s...
Post a Comment
Read more