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proper nouns - In film reviews/essays about a book or film, does the title of the movie/book always have to be highlighted/put in italics?



In film reviews/essays about a book or film, does the title of the movie/book always have to be highlighted/put in italics?


I know that at the start you have to put the title in italics, e.g.:



Director Tim Burton brings us Edward Scissorhands, which is about...



But do I need to put the title in italics in subsequent paragraphs too? E.g.:



The film techniques used in Edward Scissorhands are....





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