Interesting question.
I usually say that my favorite color is blue, but of course it really depends on what the color is part of. I like blue shirts but not blue walls. It's weird, but that's humanity for you.
According to Livescience.com, blue is the most common favorite color of both men and women. While blue has a big lead over runner-up green among guys, ladies like purple almost as much as blue. It might be a little surprising to find out that pink is only the fifth favorite color choice for women.
Some people particularly like certain combinations of colors. I happen to like the combination of orange and blue, probably because those are my college colors (University of Florida). I also like red with a little yellow, like the St. Louis Cardinal baseball team wears on their jerseys.
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